PEI Potato Producer Embraces HarvestEye for Enhanced Crop Visibility

The cutting-edge, machine learning-driven crop insights tool HarvestEye has forged a new partnership with Prince Edward Island’s (PEI) prominent potato grower G Visser & Sons, signaling a fresh approach to managing crop quality and reducing waste in the North American market.

Enhancing Quality with Precision Insights

Known for delivering visibility into crop size, shape, and variability, HarvestEye offers a cost-effective solution to some of the challenges faced by growers, packers, and processors. By integrating into packing lines or harvesting equipment—and even operating as a portable Handheld device—HarvestEye enables continuous assessment of root crops like potatoes and onions. For G Visser & Sons, this technology aims to optimize quality control, complementing their team of experienced sorters.

Adam Jay, Chief Operating Officer at G Visser & Sons, explained their motivation:

“While we rely on human intuition from our quality sorters, we wanted a system to provide passive, real-time monitoring to quantifiably evaluate shrink. Fatigue and human error are natural challenges in manual sorting, so integrating HarvestEye brings an extra layer of consistency and insight. The system’s daily reports have been incredibly valuable, helping ensure our products meet the high standards our customers expect, and supporting a better return for our growers.”

Complementing Family Values and Sustainable Farming

G Visser & Sons, a family-owned enterprise deeply rooted in PEI’s unique agricultural landscape, recognizes the value of HarvestEye’s data-rich insights. These tools align with the farm’s dedication to quality and sustainability, providing actionable information to guide decisions from field to packing line.

Harry Tinson, General Manager at HarvestEye, highlighted the significance of the partnership:

“Working with G Visser & Sons allows us to broaden our understanding of how HarvestEye can best serve growers in PEI and across North America.
The challenges here—like the island’s rich red soils and fluctuating temperatures—make it an ideal environment to refine our technology and prove its worth. It’s about enhancing operations while respecting the family values and sustainable principles at the core of G Visser & Sons.”

Building Relationships for Ongoing Innovation

The collaboration with G Visser & Sons marks a strategic step forward for HarvestEye in North America. By partnering with established growers who understand local conditions and demands, HarvestEye can continue to refine both its hardware and software solutions for the region’s unique challenges.

Vidyanath (Vee) Gururajan, Managing Director of HarvestEye, emphasized the broader vision:

“PEI is integral to North America’s potato industry. Working closely with growers like G Visser & Sons helps us adapt our technology to local needs. As we expand throughout North America, we look forward to forging similar partnerships and distributor relationships, offering even more opportunities to trial, refine, and ultimately adopt the system.”

A Look to the Future

With G Visser & Sons now leveraging HarvestEye’s actionable insights, both companies are poised to push the boundaries of what is possible in modern agriculture. By embracing innovative technologies and collaborative approaches, producers can better manage shrink, maintain product quality, and strengthen their market presence.

This partnership underscores HarvestEye’s commitment to continuous improvement, ensuring that growers everywhere have access to the tools they need for more informed, sustainable, and profitable farming.